The Park City Recreation Department is offering a promotional price for its fitness pass for the temporary workout space on Iron Horse Drive, a response to plummeting sales since the Racquet Club closed for a major renovation.
The department is selling fitness passes good for two months for $54. Normally the price is $54 per month. The promotion expires on Sept. 30. The department reported 36 of the passes had been sold through the middle of the week. Anyone is eligible for the promotional price.
Fitness passes provide access to the weight room, cardiovascular equipment and group fitness classes.
The Iron Horse Drive space, approximately 8,000 square feet in a rented building, opened at the end of June. The workout equipment is expected to remain at the site until the redone recreation center reopens, which is anticipated in late fall 2011.
Ken Fisher, who manages City Hall’s recreation programs, said the sales of fitness passes have fallen sharply, down approximately 30 percent, since the equipment was moved from the Racquet Club to the Iron Horse Drive space.
He attributed some of the drop to having the workout equipment off the premises of the Racquet Club, where people liked to be able to use the equipment on the same visit as they participated in other sports like tennis.
He also said the Bonanza Drive roadwork has hurt attendance at the Iron Horse Drive fitness space. The space is situated just off Bonanza Drive, and many businesses along the corridor have also said the roadwork has hurt.
“The facility’s been very well received by the people who use it,” Fisher said.
The promotional passes are available at the Iron Horse Drive space, 1255 Iron Horse Drive, and at the office trailer on the grounds of the Racquet Club. For more information, call 615-5401.
Most of the Racquet Club has been demolished and the construction crews will build a new recreation center at the site. The redone facility will be modernized and include numerous upgrades, including a walking and jogging track, an expanded fitness area and a spot for bouldering.
Stanton Jones, the owner of Silver Mountain Sports Club & Spa, said in an interview he does not expect the promotion will draw customers away from his Prospector facility. He has long been worried the renovation of the Racquet Club could hurt his business, though.
“It’s frustrating as a business owner that tax-subsidized facilities can make decisions that would never work for a normal taxpaying business,” Jones said.